Key to your media advisory:

• release date should be 3 to 5 days in advance of October 16
• Follow up with media the day before your event to ensure that they
  have received your advisory
• Keep the advisory to 1 page only
• emphasize the local relevance of your event; invite local personalities to your event (MPs, mayor, other community leaders, local musicians, actors, etc) 
• Try to target the right reporters or right sections who would be most interested in your your release.  Don't be afraid to call up and ask who the right person is to send your release to.
• appoint a spokesperson who can do interviews at the event
• Appoint a contact person for any journalists and photographers who attend the event.
• appoint someone to take photos of the event and obtain quotes from participants

We'd love to hear of any success you've had with your local media!  Please feel free to let us know if you’ve had a picture, story or mention of your event published.  Email Jennifer at jennifer@makepovertyhistory.ca.